Arrowstream insights
Our latest thinking on market research dashboards

Using Tableau’s relationship model to tame survey data
Using Tableau’s relationship model to tame survey data Part 1 – Getting the right structure for Tableau and survey data Survey data in Tableau has

Python in Excel – get creative and curious
At the Association for Survey Computing conference this year, I shared something simple but powerful: how the humble Excel spreadsheet is stepping into a new

Why Python-Powered Visualisations in Excel are a Game Changer
Excel charts need a makeover – here’s how python delivers it.

Unlocking the Power of Survey Data with Data Warehousing
Unlocking the Power of Survey Data with Data Warehousing Introduction In the realm of market research, data isn’t just a resource—it’s the backbone of every

An Introduction to “Grain” in Survey Analysis
Navigating the Depths of Survey Data: An Introduction to “Grain” in Data Analysis Unveiling the Concept of “Grain” in Survey Analytics In the intricate world

Navigating the Future of Survey Research with AI: A Fibre Optics Analogy
Navigating the Future of Survey Research with AI: A Fibre Optics Analogy The integration of Artificial Intelligence (AI) with survey data marks a pivotal evolution