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Unlocking the Power of Survey Data with Data Warehousing Introduction In the realm of market research, data isn’t just a resource—it’s the backbone of every insight and decision. However, survey data, with its complexity and volume, poses unique challenges that can hinder its effective use. This is where data warehousing comes in, offering a robust […]

Navigating the Depths of Survey Data: An Introduction to “Grain” in Data Analysis Unveiling the Concept of “Grain” in Survey Analytics In the intricate world of data analytics, especially when dealing with survey data, a key concept often emerges: the “grain” of data. This term might sound obscure to many, but understanding it is vital

Navigating the Future of Survey Research with AI: A Fibre Optics Analogy The integration of Artificial Intelligence (AI) with survey data marks a pivotal evolution in survey research. Drawing an analogy from the development of fibre optics, this blog post delves into how AI is set to revolutionise the field. Laying the groundwork even when

Arrowstream is shortlisted for the ASC/MRS Technology Innovation Award We are very pleased to announce that Arrowstream’s Survey Data Transformation technology has been shortlisted for the ASC/MRS Award 2022. Here at Arrowstream we provide fast, dynamic, and intuitive market research dashboards in Tableau. However, the secret power of our dashboards comes down to the way

Arrowstream was the name my late father used for his business for as long as I can remember. His name was Trevor and although he wasn’t an analyst or even any good with Excel, he was someone who could turn his hand to anything practical. Like the ingenious person he was, he had trained himself in

“One dashboard to rule them all, one dashboard to find them, one dashboard to bring them all, and in the darkness bind them”                                                                 

(Re) Building Bridges: Connecting survey data to the wider world The ASC conference is back in November and here at Arrowstream we cannot wait.  Despite this being Arrowstream’s first ever conference, we do have a bit of a past with the ASC. Back in 2018, I was working for Kynetec, a market research company specialising